Research Your Competitors (But Don't Copy!) Every business plan should focus a lot on the business's potential competitors, because research and analysis of the competition effectively gives you plenty of useful information. It may guide you as to where you should be advertising and marketing, or certain strategies to use or ones to avoid because you see they have been used unsuccessfully by others.
The business plan serves several purposes: Enables the entrepreneur to think through the business in a logical and structured way and to set out the stage in the achievement of the business objectives ; Enables the entrepreneur to plot progress against the plan ; Ensures that the resources needed to carry out the strategy and the times when they are required are both identified ; Preparing the business plan ensures that the entrepreneur has thought through the crucial aspects of the venture ; It is a means for making all employees aware of the business direction ; It is an important document for discussion with prospective investors and lenders of finance ; It links into the derailed, short-term, one-year budget.
A business plan is the first step of starting a business. It is neither easy nor difficult. What is a business plan about? How do you implement a business plan? What do you include in a business plan? What are the'must have's' and 'have not's' of business plans?
A valuable source of information about your business that may be required by third parties ; Improved use of your company personal resulting from participation in the business planning process ; Increased employee motivation ; Increased profits and sustained growth.
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