It is known to be the most crucial step in the successful running of the business because a well planned business venture carefully scans all the possible opportunities and threats, understand the demands of the market and arranges for the best possible resources which finally lead to the success of the business.
Contextualise Your Budget : Of course your budget will be extremely important. But sometimes people sort of pluck figures out of thin air, not giving it the context it needs in the business plan to make real concrete sense of how that budget is going to work.
A successful project report must achieve the following objectives: Be appropriately arranged, with an executive summery, a table of contents and its chapters in correct order ; Be the right length and have the right appearance ; Give a sense of what you and your company expect to accomplish ; Explain in quantitative and qualitative terms, the benefits to the user of your company products and services ; Present hard evidence of the marketability of the products and services.
So it is crucial that every time you mention financials in your business plan, to really give them the correct context. When I have worked with clients in developing business plans, there has been a budget or amount set aside for example to be spent on marketing, which has been decided a bit arbitrarily. I mean with no real research, no understanding of what that amount needs to be spent on, and what that budget will truly achieve.
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