I say that because of course you need to be careful with commercially sensitive ideas, as you do not want to pass your plan on to someone in the pub who then starts your idea before you across the road.
Show how investors can cash out in three to seven years, with appropriate capital appreciation. Advantages of business planning: Potential benefits realized from the development of a business plan include: Improved understanding of opportunities, problems and weaknesses ; Greater control over the organization.
Describe the manufacturing or operating process and associated costs. Contain believable finical projections, with key data explained and documented.
That is a great thing to make sure you have in your business plan, that your business will be built around those real customer wants. Do not make callous assumptions, or statements like "I know what people want", "People are going to love this", and so on.
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